Contact Lego - Lego bold, brainy play that grows with your child

Address

Play Systems Studio, 428 Builder Avenue, Chicago, IL 60607, United States

Email and Phone

Hours

Monday to Friday
8:30 AM - 5:30 PM Central Time

What to include in your message

Tell us the intended age range, whether the project centers on Building Blocks & Construction, Role-Play & Collectible Toys, or RC & Electric Toys, and where the experience will live. A retail shelf, classroom table, party gift, and family subscription all need different proof points, so a little context helps us reply with specific next steps.

Requests are reviewed by the path they belong to, not by a generic inbox. Assortment questions go to play planning, smart-toy concepts go to the lab review queue, and safety-language questions go to the team that prepares parent-facing guidance. If you are not sure which path fits, describe the child, the setting, and the outcome you want. That gives us enough signal to recommend a build sequence, a demo idea, or a smaller first test before you commit to a full launch.

Send the brief when you are ready.

This full contact layout gives you space for context, unlike the modal that appears from product cards. Use it for assortment planning, STEM lab review, launch bundle questions, or safety-message support. The same backend form fields are preserved so the request still lands in the correct workflow.

For the fastest reply, include the decision you need to make next: choosing categories, comparing age bands, preparing a retail display, or testing a motion concept. A focused question helps us answer with a useful first action instead of a broad catalog note.